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You have a marketing plan for your business, but do you also have a style guide? Wait, what’s that, you ask? A style guide acts as a detailed manual for all your marketing materials, including essential components like fonts, logos, color schemes, and your brand's unique 'voice.' This guide is crucial for ensuring that your small business creates and maintains consistent materials both internally and externally. Help your customers identify your brand at every interaction—whether it's through your website, social media channels, signage, business cards, uniforms, and more! Join us for an informative webinar to create your own style guide. Webinar highlights include: • Name & Tagline • Voice & Tone • Intended Audience • Visual Identity (Logo, Color Palette, Typography, etc) • Creative Partners • Future Planning This webinar will be presented by Jaenie C. Longoria, Senior International Project Manager - UTSA Center for Global Development. *Hosted by the UTRGV SBDC with promotional support from the UTSA SBDC International Trade Center and participating resource partners, including the Brownsville Chamber of Commerce; Consulate of Mexico in McAllen; Economic Development Corporation of Weslaco; Edinburg Chamber of Commerce; Elsa Economic Development Corporation; Greater Alton Chamber of Commerce; Greater Pharr Chamber of Commerce; Greater Mission Chamber of Commerce; Harlingen Economic Development Corporation; Hidalgo Economic Development Corporation; Palmview Chamber of Commerce; Rio Grande City Economic Development Corporation; Rio Grande City Greater Chamber of Commerce; Rio Grande City Public Library; Rio Grande Valley Hispanic Chamber of Commerce; San Benito Chamber of Commerce; South Padre Island Chamber of Commerce; Starr County Industrial Foundation; and Weslaco Area Chamber of Commerce & Visitors Center.